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Research papers
How to make good dough
Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...
Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Sinéad Twomey, Pia de Wit
Companies: Unilever, SKIM
April 18, 2004
Research papers
Studying new product performance in virtually created retail environments
This paper describes recent attempts to use virtual reality components for studying the in-market performance of a new product at the pre-launch stage. Virtual shopping systems today offer intriguing opportunities for a flexible generation and...
Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Dieter Bock, Bernhard Treiber
Company: Unilever
February 1, 2004
Research papers
Silence behind the mirror
These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Marta Hoffmann, Gábor Lajtos
Companies: Unilever, KANTAR TNS Malaysia
November 5, 2003
Research papers
Insights at work
The Arabian Gulf region is unique in its near isolation from even rudimentary marketing efforts until the early 1970s. Over the last three decades, particularly the last ten years, the region has seen momentous changes, fundamentally impacting the...
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Vishal Tikku, Rajesh Parupalli
Company: Unilever
March 30, 2003
Research papers
Knowing the consumer through the eyes of others
This paper addresses the Two-Way Mirror method for its application in qualitative market research as a manner to approach the consumer's understanding through the consumer himself. This helps detect feelings, motivations and insights directly...
Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Alicia MartÃn del Campo, Mónica GarcÃa
Companies: Qualimerc S.C., Unilever
March 30, 2003
Research papers
The quality of online panels
Using a quasi-experimental design â in which data collection methods and recruitment techniques as influencing factors were varied â Ipsos Germany conducted a comparative investigation for Langnese/Unilever to assess the validity of...
Catalogue: ESOMAR Net Effects 2001
Authors: Michael Hoppe, Rainer Lamp
Companies: Ipsos MRBI, Unilever
February 11, 2001
Research papers
